Will be an interesting jump into a market with several well established players. To be honest, I'm not familiar enough to really know, but I'd think it would be one of the most price sensitive segments. Hopefully the differentiation GW is known for (and price premium) fit the bay boat segment.
If these types of boats sell in a given area, many of GW dealers may already have a competitive line. My local GW dealer sells Pioneer, Bulls Bay and at one time Pathfinder for the Duxbury/Plymouth bay areas. I imagine they want to offer less expensive options rather than let customers walk.